Drops undertook the exciting challenge of wanting to craft a package that was childproof, affordable, recyclable and airtight enough to keep their jellies fresh. The packaging design was focused on standing out on dispensary shelves to the highest degree. We accomplished this by incorporating a balance of boldness and simplicity to communicate the straightforward nature of the Drops brand. Additionally, we extended the brand narrative into supportive collateral materials, ensuring consistency across promotional materials, brochures, and marketing assets. This holistic approach not only reinforced the brand's visual coherence, but also contributed to a cohesive and compelling consumer experience, establishing Drops Jellies as a standout player in the cannabis market.
Art Direction | Graphic Design | Packaging and Label Design while working at Lucid Design. Creative Director: Michael Lindars, Project Manager: Michelle Lindars
