My role as a designer for the Jacksonville Armada Football Club involved creating comprehensive stadium wayfinding and large-scale environmental graphics that seamlessly integrated with the dynamic atmosphere of professional soccer matches. Focused on enhancing the overall fan experience, I strategically designed clear and visually engaging wayfinding systems to guide spectators seamlessly throughout the stadium. The large-scale environmental graphics, strategically placed, not only showcased the team's identity, but also contributed to the vibrant and energetic ambiance of the stadium. Collaborating closely with the Armada team, I ensured that the graphics reflected the club's spirit and connected with the passionate fan base, creating a visually immersive environment that enhanced the sense of identity and pride for both players and supporters alike.
Environmental Design | Wayfinding Signage Design | Large Scale Print Design | Print Advertisement | Outdoor Billboard Design. Produced while working at Dalton Agency. Creative Directors: Pat McKinney & Caleb Lawrence.
